This award recognises smart planning powered by data. Entries will clearly demonstrate how the use of audience data, insights and tools were employed to create an effective strategy, plan and campaign.

The award is open to brands and companies of all sizes.

The judges will be particularly interested in seeing:

• The nature of the data and insight, alongside how it was employed.
• How planning aligned with the data and insight to deliver exceptional results.

This award is open to campaigns that have strategically employed at least two different OOH advertising formats, ideally across different environments.

The entry needs to clearly demonstrate why particular formats have been used together, and the strategy behind those planning choices. The award is open to brands and companies of all sizes.

The judges will be particularly interested in seeing:

• Why multiple formats have been used to deliver the campaign.
• How the use of multiple formats boosted this campaign’s performance.

This award is open to campaigns that have strategically used OOH as a lead media channel in complementing other channel activity. The award is open to brands and companies of all sizes.

The judges will be particularly interested in seeing:

• What role OOH played as the lead media channel.
• Evidence that OOH and other channels combined to boost campaign performance.

This award recognises campaigns that used programmatic Out of Home (pDOOH) to deliver measurable results. Whether it was a standalone digital billboard campaign or part of a wider digital strategy, we want to see how programmatic tools helped you reach the right audience, at the right time, in the right place.

The judges will be particularly interested in seeing:

• How data-driven audience targeting strategies have been deployed in real time to drive real results.

Note: Campaigns must have used the Open RTB protocol — the standard technology that enables programmatic buying of digital Out of Home inventory.

This category celebrates truly Powerful Posters. The winning entry will showcase best-in-class design and outstanding creative craft. Judges will be looking for perfect art direction, great typography (if applicable) and poster design that deliver on the campaign objectives, in the context in which they’re displayed. The award is open to brands and companies of all sizes and must be attached to a delivered campaign, within multiple locations.

The judges will be particularly interested in seeing:

• Classic or digital creatives that demonstrates exceptional art direction as a truly Powerful Poster.
• A memorable creative that captures audience attention and imagination.

This award honours creative executions that stand out owing to the innovative use of tech or data. The winning campaign will use tech or data in new and interesting ways to push the creative boundaries and capture incremental audience attention.

This award will be judged on how the tech or data has been used to deliver a creative execution, rather than for campaign planning. The award is open to brands and companies of all sizes.

The judges will be particularly interested in seeing:

• How the campaign pushed creative boundaries.
• How tech or data boosted the campaign’s performance.
  

This award salutes bespoke installations and immersive real-world experiences. Entries can, but do not need to, employ traditional OOH formats. The award is open to brands and companies of all sizes.

The judges will be particularly interested in seeing:

• How the one-off investment paid-off in terms of real-world audience engagement.
• Evidence of earned PR and social media amplification.

Additional credit will be given to activations as part of a campaign using wider OOH formats to enhance the experience.

This award celebrates brands that have consistently invested in OOH as a core part of their media plan. Brands need to demonstrate, either through bursts of one campaign or with multiple campaigns over time, how OOH has delivered. Entries into this award must have invested over £500k in OOH through the past 12 months.

The judges will be particularly interested in seeing:

• How and why OOH has been consistently employed.
• Evidence that this approach has delivered outstanding results for the brand.

This category recognises small and medium-sized businesses and organisations that have run an effective local OOH campaign. The award is open to businesses and organisations with a spend limit of £50k.

The judges will be particularly interested in seeing:

• How the campaign reached and resonated with local community, town/ city target audiences.
• Strong results linked to the campaign objectives.

• How and why Out of Home was used, how it was different to previous media strategy.
• How this new approach delivered positive results.

This purpose orientated award recognises national OOH campaigns or initiatives that are centred around driving positive societal, behavioural or environmental change across numerous towns/cities in the UK. This can be a paid-for or pro-bono activity from brands, agencies, charities or government.

The judges will be particularly interested in seeing:

• The thinking, activities and genuine commitments that add authentic context.
• Evidence that the campaign or initiative delivered national awareness and impact.

This purpose orientated award recognises local OOH campaigns or initiatives that are centred around driving positive change in the community. This can be a paid-for or pro-bono activity from advertisers, agencies, charities, schools, colleges or councils.

The judges will be particularly interested in seeing:

• The thinking, activities and genuine commitments that add authentic context.
• Evidence that the campaign or initiative delivered local awareness and impact.